Last edited by Zulkisho
Monday, May 4, 2020 | History

7 edition of Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s found in the catalog.

Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

by James N. Dertouzos

  • 306 Want to read
  • 21 Currently reading

Published by RAND Corporation .
Written in English

    Subjects:
  • Military life & institutions,
  • Other warfare & defence issues,
  • Political campaigning & advertising,
  • c 1980 to c 1990,
  • c 1990 to c 2000,
  • Reference,
  • Military,
  • History,
  • Technology & Industrial Arts,
  • USA,
  • Military Science,
  • Political Science / Reference,
  • Evaluation,
  • Military - General,
  • Military - United States,
  • Advertising,
  • Armed Forces,
  • Recruiting, enlistment, etc,
  • United States

  • The Physical Object
    FormatPaperback
    Number of Pages114
    ID Numbers
    Open LibraryOL8188338M
    ISBN 100833033417
    ISBN 109780833033413


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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s by James N. Dertouzos Download PDF EPUB FB2