Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

by James N. Dertouzos

• 306 Want to read
• 21 Currently reading

Published June 1, 2003 by RAND Corporation .
Written in English

Subjects:

• Military life & institutions,
• Other warfare & defence issues,
• Political campaigning & advertising,
• c 1980 to c 1990,
• c 1990 to c 2000,
• Reference,
• Military,
• History,
• Technology & Industrial Arts,
• USA,
• Military Science,
• Political Science / Reference,
• Evaluation,
• Military - General,
• Military - United States,
• Advertising,
• Armed Forces,
• Recruiting, enlistment, etc,
• United States

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The Physical Object
Format	Paperback
Number of Pages	114
ID Numbers
Open Library	OL8188338M
ISBN 10	0833033417
ISBN 10	9780833033413

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